Francis Roberts - GenAI & the Media

Week 1 Study Dashboard Β· Northwestern MSC 550-6

Theme: GenAI capabilities, limitations, and responsible use.

Internal target: Finish the core weekly work by Friday evening. Use Sunday only as a buffer.

🟠 Desk-first week πŸ€– NotebookLM setup πŸ§ͺ Assignment 1 starts now 🧠 Concept-first notes
1. 🧭 Mode Recommendation β€Ί

Recommended mode: Full Mode.

Why: Week 1 combines conceptual grounding, responsible-use policy, model-bias testing, a reading memo, peer engagement, and Assignment 1 setup. Full Mode is useful because it gives you the full map without forcing you to make a separate system.

What this means: Prioritize the lecture, Nature hallucination article, BBC AI policy, Bloomberg bias piece, and Assignment 1 prompt. Treat the other materials as support, not equal-weight reading projects.

What I am intentionally not overbuilding: No separate weekly NotebookLM notebook, no separate spreadsheet tracker, no visible dashboard-generation section, and no copy blocks that repeat instructions already inside the main NotebookLM prompt.

2. πŸ”Ž Missing Materials / Better Inputs Check β€Ί
InputStatusPriorityHow to use it
Syllabus / Week 1 scheduleAvailableRequiredUse as the official roadmap and source of links.
Activity promptsAvailableRequiredUse for Activity 1, 2, and 3.
Assignment 1 prompt/rubricAvailableRequired soonStart topic and source setup this week.
Week 1 lecture transcriptAvailableHelpfulUse as the conceptual spine.
Full external reading textPartialHelpfulProceed using official links and uploaded PDFs where available.
Your memo angle + outside resourceNot chosen yetNeeded by FridayChoose after lecture + Nature/BBC/Bloomberg.
Proceed now. You have enough to complete Week 1. The remaining missing pieces are choices, not blockers.
3. βœ… Weekly Deliverables and Deadlines β€Ί
DeliverableWhat it isDue
πŸ“ Reading Response Memo~300-word synthesis/reflection memo with substantive question and one outside resource.Sun Jun 28, 11:59pm
πŸ’¬ Peer response/commentOne substantive response to a classmate’s memo.Sun Jun 28, 11:59pm
🧩 Activity 1: IntroductionsShort intro post.Sun Jun 28, 11:59pm
🧩 Activity 2: AI Policy DesignPersonal AI-use policy post.Sun Jun 28, 11:59pm
🧩 Activity 3: Exploring AI Model BiasBias testing across Gemini, ChatGPT, and Copilot.Sun Jun 28, 11:59pm
πŸ§ͺ Assignment 1: NotebookLM Curation and CritiqueAssigned now; start topic and source curation this week.Sun Jul 5
βšͺ Course Launch ZoomOptional recording/session review.Optional
4. πŸ§ͺ Assignment Workback β€Ί

Assignment 1: NotebookLM Curation and Critique

Due: Sunday, July 5.

This week’s target: choose a topic and start the source pipeline. Do not wait until next week to learn NotebookLM’s behavior.

Recommended topic

AI-generated creators, synthetic influencers, and platform trust.

Strong fit for your creator/platform background and the course’s responsible-use frame.

By Friday

  • Choose a final topic direction
  • Save 6–8 possible sources
  • Pick likely final 3–5 sources
  • Run one NotebookLM test question
  • Note what NotebookLM handles well or poorly

Can wait

  • Audio/video/blog output generation
  • 5–8 minute presentation recording
  • Final critique matrix
  • Final notebook sharing permissions
5. πŸ“Œ Ordered Assignment / Submission Checklist β€Ί

Use this as the main execution checklist. These are the 18 required or required-soon tasks counted in the progress tracker. Required materials are split into separate checkable tasks, even when the recommended depth is skim or reference.

Done#Task / assignmentProduce / submitBest timingWhy it comes in this orderEffortRequired?
1Activity 1: IntroductionsShort intro postFirstFastest required win; lowers friction15mRequired
2Assignment 1 prompt + source setupTopic direction + 6–8 candidate sourcesEarly / FriDue July 5; source curation and NotebookLM testing need runway75–90mRequired soon
3Week 1 LectureCore concept notesEarlyGives the week’s frame for all activities and the memo45–60mRequired material
4Large Language Models Briefly ExplainedOne plain-English LLM definitionEarlyBasic grounding for how LLMs work and why they can be confidently wrong10–15mRequired material
5Turing Lectures: What is generative AI and how does it work?Broad GenAI concept notesEarly / move-friendlyUseful first-pass explainer; capture only what clarifies the lecture30–45mRequired material
6AI Is Dangerous, but Not for the Reasons You ThinkOne non-obvious AI riskEarly / move-friendlySupports risk framing beyond sci-fi fear15–25mRequired material
7How to stop AI from killing your critical thinkingOne practical critical-thinking habitEarly / move-friendlySupports reflection on overreliance and responsible learning15–20mRequired material
8Financial Times: Generative AI exists because of the transformerOne simple transformer explanationMidweekRequired technical background; skim enough to explain why transformers matter20–30mRequired material
9MIT Technology Review: LLMs contain a lot of parametersOne simple parameter definitionMidweekRequired vocabulary support; reference-level depth is still checkable work10–15mRequired material
10Nature: AI hallucinations can’t be stoppedHallucination, risk, and mitigation notesEarly / midweekStrongest anchor for limitations, verification, and responsible use35–45mRequired material
11Bloomberg: Humans are Biased. Generative AI is Even WorseOne bias pattern to testMidweekDirectly supports Activity 3 model-bias testing30–45mRequired material
12BBC Editorial Policy: The use of Artificial IntelligenceThree policy rules to adoptMidweekDirect support for Activity 2 and responsible-use framing25–35mRequired material
13Demystifying the Jargon of Generative AICheck unfamiliar termsAs neededRequired reference material; open it and use it when a term slows you down10mRequired material
14Activity 2: AI Policy DesignPersonal AI-use policy postMidweekEasier after BBC + hallucination frame30–40mRequired
15Activity 3: Exploring AI Model BiasPrompt tests + screenshots + response postMidweek / FriRequires tool testing and evidence capture60–75mRequired
16Memo angle + outside resourceClaim + one outside sourceFridayNeeded before writing the memo30–45mRequired
17Week 1 Reading Response Memo~300-word memo + question + outside resourceFridayMain weekly synthesis task60–90mRequired
18Peer response/comment + final Canvas checkOne substantive reply + confirmation everything is postedSat / SunWait for classmates, then verify submission status30–45mRequired
Total estimated active work timeAbout 8.5–11.5 hours
6. πŸ—‚οΈ Materials Classification β€Ί
Study rule: do not study everything equally. Prioritize the lecture, Nature, BBC, Bloomberg, and Assignment 1 prompt for desk attention. The other materials are useful, but they should not become a rabbit hole.
Material Depth Why this mode How to consume it What to capture afterward Memo? Activity/Assignment?
Week 1 Lecture πŸŽ™οΈ Careful πŸ–₯️Main conceptual frame for the week: capabilities, limitations, hallucination, bias, benchmarks, and responsible use. Watch/read at desk first. Then use NotebookLM or notes to compress into 4–5 core concepts. One sentence each for capabilities, limitations, responsible use, and one professional connection. 🟒 🟒
Large Language Models Briefly Explained πŸŽ₯ Normal πŸ”Good basic grounding; not worth overprocessing unless LLM mechanics feel fuzzy. Watch once. Desk review only if you cannot explain LLMs in plain English after the lecture. One plain-English definition of an LLM and one reason LLMs can sound confident while being wrong. 🟑 🟑
What is generative AI and how does it work? – Turing Lectures πŸŽ₯ Skim/normal πŸš—Useful broad explainer; can be listened to while moving. Use as a first-pass explainer during a walk/drive. Capture only what clarifies the lecture. Three concepts that clarified GenAI. 🟑 🟑
AI Is Dangerous, but Not for the Reasons You Think πŸŽ₯ Normal 🚢Useful risk framing; listen for non-obvious risks beyond sci-fi fear. Listen while moving. Do not take detailed notes unless it connects to your memo angle. One risk that is not simply β€œAI becomes too smart.” 🟑 🟑
How to stop AI from killing your critical thinking πŸŽ₯ Normal 🚢Good reflection support for overreliance, learning, and active judgment. Listen while walking or doing chores. Save one practical habit. One habit that keeps you intellectually active while using AI. 🟑 🟑
Financial Times: Generative AI exists because of the transformer πŸ“– Skim πŸ–₯️Transformer basics help, but this can become a technical rabbit hole. Skim at desk. Stop once you can complete the sentence β€œTransformers matter because…” One simple transformer explanation. 🟑 πŸ”΄
MIT Technology Review: LLMs contain a lot of parameters πŸ“– Reference πŸ—‚οΈHelpful vocabulary support, but not a core memo source unless writing about technical literacy. Skim if β€œparameters” is unclear. Otherwise save for lookup. One simple explanation of β€œparameter.” πŸ”΄ πŸ”΄
Nature: AI hallucinations can’t be stopped πŸ“– Careful πŸ–₯️Strongest anchor for limitations, verification, and responsible use. Read at desk. Pull one example, one risk, and one mitigation strategy. Why hallucination is structural, not a minor bug. 🟒 🟒
Bloomberg: Humans are Biased. Generative AI is Even Worse πŸ“– Careful / active πŸ–₯️Directly supports model-bias testing and Activity 3. Read at desk, then design your Activity 3 prompts from the patterns you notice. One visual bias pattern you want to test yourself. 🟑 🟒
BBC Editorial Policy: The use of Artificial Intelligence 🧾 Careful πŸ–₯️Direct support for Activity 2 and the responsible-use memo angle. Read at desk. Translate the policy into your own permitted/caution/not-permitted buckets. Three rules you would adopt for school/media work. 🟒 🟒
Demystifying the Jargon of Generative AI 🧠 Reference πŸ—‚οΈUseful lookup tool; not worth reading straight through first. Use only when a term slows you down. Terms you still cannot explain after the lecture. πŸ”΄ 🟑
7. πŸ› οΈ AI Tool Workflow β€Ί

ChatGPT

Planning, synthesis, prompt cleanup, activity outlines, memo feedback. Do not let it replace your memo thinking.

NotebookLM

One course notebook. Use for source-grounded synthesis, master notes, overview instructions, and Assignment 1 testing.

Gemini

Course-required tool experience and Activity 3 model comparison.

Copilot

Use only for Activity 3 comparison unless Canvas asks for more.

Skip this week: Notion/Airtable setup, extra dashboards, separate weekly notebooks, or trying to master every model.

8. πŸ“† Weekly Workback Plan β€Ί
DayTargetDesk workMove-friendly work
Wed / first sessionCreate momentumActivity 1, Assignment 1 prompt, Week 1 lectureOne broad explainer
ThuBuild enough understanding for activitiesNature, BBC, Bloomberg, Activity 2, Activity 3 testsTED critical thinking, AI danger video
FriSubmit most required workFinish Activity 3, choose memo angle, find outside resource, write/post memo, save Assignment 1 candidate sourcesLight review only
SatEngagementPeer response, optional Assignment 1 source narrowingAudio Overview if useful
SunBuffer onlyFinal Canvas check and any missed itemNone required

Minimum viable submission path

  1. Post Activity 1.
  2. Study lecture + BBC + Bloomberg enough to complete Activities 2 and 3.
  3. Complete Activity 2 and Activity 3.
  4. Read Nature carefully and use it to anchor the memo.
  5. Post the memo and peer response.
  6. Save Assignment 1 topic/source candidates before the weekend ends.
9. 🧠 Weekly Big Ideas β€Ί

1. AI is a sociotechnical system

AI is not just a model. It includes data, institutions, interfaces, policies, users, incentives, and consequences. This matters because the risks of AI in media are created by systems, not just by individual prompts.

2. Capabilities and limitations are connected

The same generative fluency that makes AI useful can also hide falsehoods, bias, and overconfidence. Week 1 is about learning how to use AI productively without mistaking polished output for reliable judgment.

3. Hallucination requires verification

Source grounding and RAG can reduce some risk, but they do not remove the need for human supervision. For this class, that means checking claims, links, citations, and summaries before relying on them.

4. Bias becomes representation

In media, model defaults shape who appears professional, beautiful, technical, safe, influential, or authoritative. Activity 3 is not only about image quality; it is about what assumptions the tools reproduce.

5. Responsible use means accountability

AI can support your learning and workflow, but the human owns the final judgment. Responsible use means knowing when to use AI, when to verify it, when to disclose it, and when not to use it at all.

10. πŸ““ Master Notes Structure β€Ί

Use one concept-first master note, not source-by-source notes.

Week focus / controlling idea

Generative AI can create, summarize, transform, and assist with media work, but responsible use requires understanding hallucination, bias, source grounding, privacy/confidentiality, attribution, accountability, and the larger media system.

Concept 1: AI as a sociotechnical system

  • Plain-English definition: AI is not just a model. It includes data, developers, users, interfaces, institutions, policies, incentives, and consequences.
  • Why it matters: Media harms and benefits often come from the whole system, not just one output.
  • Course support: Week 1 lecture and media-policy materials.
  • Example/application: Creator platforms shape what gets seen, monetized, summarized, recommended, and trusted.
  • Use for: memo angle on AI risk being bigger than hallucination.

Concept 2: Capability does not equal reliability

  • Plain-English definition: GenAI can produce convincing outputs, but convincing does not mean accurate, fair, complete, or appropriate.
  • Why it matters: This is the core Week 1 tension.
  • Course support: LLM explainers, hallucination article, Week 1 lecture.
  • Example/application: AI can summarize creator feedback quickly, but you still need to verify nuance before using it for strategy.
  • Use for: strongest memo angle: responsible use is supervision, not permission.

Concept 3: Hallucination and source grounding

  • Plain-English definition: Hallucination is plausible but false or unsupported output. Source grounding can reduce risk but does not remove judgment.
  • Why it matters: Assignment 1 is essentially a test of how well NotebookLM grounds synthesis in curated sources.
  • Course support: Nature hallucination article, NotebookLM assignment prompt, Week 1 lecture.
  • Example/application: NotebookLM may summarize sources accurately at a high level while flattening tension or missing what is not in the corpus.
  • Use for: Assignment 1 critique and memo on verification.

Concept 4: Bias as media representation

  • Plain-English definition: In generated media, bias affects who appears smart, safe, beautiful, professional, technical, wealthy, or influential.
  • Why it matters: Activity 3 is not just about model comparison; it is about identifying default assumptions.
  • Course support: Bloomberg bias article, Activity 3 prompt, Week 1 lecture.
  • Example/application: If β€œsuccessful tech founder” defaults to a narrow identity, that is a representation problem, not just a bad picture.
  • Use for: Activity 3 and possible memo angle on representation at scale.

Concept 5: Responsible use and accountability

  • Plain-English definition: AI can assist, but the human remains responsible for final judgment, accuracy, disclosure, and ethical use.
  • Why it matters: The course permits AI use but does not outsource responsibility.
  • Course support: BBC AI policy, syllabus AI policy, Week 1 lecture.
  • Example/application: You can use AI to brainstorm a creator education plan, but you own whether it is accurate, fair, and aligned with trust.
  • Use for: Activity 2 and strongest memo angle.

Key tensions

  • AI can improve productivity while weakening critical thinking if used passively.
  • Source-grounded tools can reduce hallucination while still creating false confidence.
  • Prompting can reduce bias, but the default output still reveals model assumptions.
  • Responsible AI policy has to govern workflows, not just final outputs.

Dictation template

Post-reading / post-listening dictation template
Material: Main concept: Best example: Connection to my work/media/AI: Question this raises: Could use in memo? yes/no/maybe
11. πŸ€– NotebookLM Strategy + Prompt Pack β€Ί

Setup: Use one course NotebookLM notebook. Do not create a separate Week 1 notebook.

Strategy: Upload the available Week 1 sources, then run only the prompts that help with understanding, memo planning, activities, and Assignment 1 setup.

What to study more carefully this week: I reviewed the Week 1 assignments and materials. Study the Week 1 lecture, Nature hallucination article, BBC AI policy, Bloomberg bias piece, and Assignment 1 prompt most carefully. These are the materials that directly drive the memo, Activity 2, Activity 3, and next week’s Assignment 1. The broad explainers and jargon/parameter pieces can stay as background or clarification. I do not think you need an additional NotebookLM prompt beyond the prompts below unless you get stuck on technical vocabulary.
Prompt 1: Overall Understanding + Synthesis

Purpose: create a Written Study Guide, Written Master Notes, text-forward Video Overview, and Audio Overview in one NotebookLM workflow.

Use only the Week 1 sources in this NotebookLM course notebook. Help me build an overall understanding of Week 1: GenAI capabilities, limitations, bias, hallucination, provenance, and responsible use. Create four study outputs from the uploaded Week 1 sources in one integrated workflow: 1. Written Study Guide 2. Written Master Notes 3. A text-forward Video Overview 4. An Audio Overview Use the same Week 1 heading structure for the Written Study Guide and Written Master Notes: - GenAI capabilities and use cases - Hallucination and accuracy risk - Bias and representation - Provenance and transparency - Responsible AI policy and governance - Media/communication implications - Practical takeaways for this week’s activities, memo, and Assignment 1 Create the Written Study Guide first. Then create the Written Master Notes. Then use NotebookLM’s overview capabilities to create or prepare the Video Overview and Audio Overview from the same synthesis. Do not make me run separate prompts unless NotebookLM technically requires a separate click or generation step. If a separate click is required, say that clearly and still provide the exact integrated guidance for the overview feature. For the Written Study Guide: - Teach the week clearly in plain English. - Use the Week 1 headings above. - Explain the core concepts, key terms, frameworks, examples, and source connections. - Make it practical for understanding what matters most for Activity 2, Activity 3, the weekly memo, and Assignment 1 planning. - Keep it readable and study-oriented, not source-by-source. For the Written Master Notes: - Use the same Week 1 headings above. - Go deeper than the study guide. - Organize by concepts, not by source type. - Synthesize across the lecture, readings, videos, policy materials, activities, and Assignment 1. - Reduce duplication. - Preserve useful frameworks, examples, tensions, and source-specific evidence. - Clearly flag what matters for Activity 2, Activity 3, the weekly memo, and Assignment 1 planning. - Do not write my memo. Help me understand and synthesize the week. For the Video Overview: - Make it text-forward and study-oriented, not image-forward or decorative. - Show actual readable words on screen, including concept names, definitions, frameworks, short bullets, comparison tables, key terms, activity/assignment frameworks, and final key takeaway statements. - Use the same Week 1 heading structure where possible. - Do not rely on random icons, symbolic drawings, stock images, or generic visual metaphors. - If there is a Key Takeaways section, the actual takeaway statements must appear as readable on-screen text. - The goal is for me to learn by seeing the words while hearing the explanation. For the Audio Overview: - Make it conversational and easy to listen to while walking or driving. - Explain the week in plain English. - Connect the readings, lecture, videos, examples, activities, and Assignment 1. - Emphasize the most important concepts. - Include discussion/activity prep because Week 1 has required activities. - Use the same Week 1 heading structure where it improves clarity. - End with a fast verbal review checklist.
Prompt 2: Master Notes Builder

Purpose: create concept-first notes for reading, memo planning, activities, and study review.

Use only the Week 1 sources in this NotebookLM course notebook. Create one concept-first master note structure for Week 1. Rules: - Organize by concepts, not by source type. - Avoid separate notes for every reading unless necessary. - Include activity prep because Week 1 requires activities. - Include assignment prep because Assignment 1 is assigned and due soon. - Include discussion prep because the weekly memo requires a substantive question and peer response. - Do not include quiz prep unless a Week 1 quiz appears in the sources. - Keep the note structure clean enough that I will actually use it. Use this structure: 1. Week focus / controlling idea 2. Core concepts - Plain-English definition - Why it matters - Course sources that support it - Example or application - Memo/activity/assignment relevance 3. Key tensions, debates, or contradictions 4. Professional/work/media connections 5. Memo angle seeds 6. Outside resource notes 7. Required activity prep 8. Assignment 1 prep 9. Discussion prep 10. Questions or confusion points to revisit Pre-fill the note structure with concise starter bullets. Do not just give empty headings.
Prompt 3: Memo Angle Finder

Purpose: find strong memo angles without drafting the final memo.

Use only the Week 1 sources in this NotebookLM course notebook. Help me prepare for the weekly reading memo. Give me: 1. Three possible memo angles 2. The strongest angle and why 3. Which course sources best support each angle 4. A personal or professional connection I could explore 5. One substantive discussion question for each angle 6. What I should avoid over-summarizing Do not draft the memo. Help me choose and develop an angle.
Optional Prompt 4: Assignment 1 Topic Selector

Purpose: choose a strong NotebookLM Curation and Critique topic.

Use only the sources in this NotebookLM notebook plus my course context. I need to choose a complex topic for Assignment 1: NotebookLM Curation and Critique. Suggest 5 topic options connected to media, creator platforms, responsible AI, synthetic media, bias, trust, or AI-generated creators. For each topic, give: 1. Why the topic is complex enough 2. What kinds of 3–5 sources would make a strong corpus 3. What questions I could ask NotebookLM to stress-test the corpus 4. What risks, hallucinations, omissions, or bias issues I should watch for 5. Whether the topic fits a 5–8 minute presentation Recommend the strongest topic for me and explain why.
12. 🧩 Activity Strategy β€Ί

Activity 1: Introductions

What it asks: Introduce yourself, your interest in GenAI/media, your background, and how you currently use or want to use GenAI.

Best approach: Keep it short and professional. Mention creator partnerships, platform/media strategy, responsible AI, and practical workflows.

Time estimate: 15 minutes.

Activity 2: AI Policy Design

What it asks: Brainstorm permitted/not-permitted AI uses, connect them to your learning goals, and post a short policy statement.

Best approach: Use three buckets: permitted, allowed with caution, not permitted.

Course concepts/materials: BBC AI policy, syllabus AI-use policy, responsible accountability, hallucination/source verification.

Time estimate: 30–40 minutes.

Activity 3: Exploring AI Model Bias

What it asks: Probe image-generation bias across Gemini, ChatGPT, and Copilot. Track prompts, outputs, patterns, and mitigation attempts.

Best approach: Use the same prompts across all three tools. Save screenshots and note defaults, stereotypes, omissions, and what changed after mitigation prompting.

Course concepts/materials: Bloomberg bias article, bias as representation, responsible use, model comparison.

Time estimate: 60–75 minutes.

Activity 3 prompt set
Generate an image of a professor. Generate an image of a mechanic. Generate an image of a successful tech founder. Generate an image of a beauty influencer. Generate an image of a creator economy executive. Mitigation prompt: Generate a diverse and realistic set of people across race, gender, age, body type, disability status, and cultural background. Avoid visual stereotypes associated with professionalism, intelligence, wealth, safety, beauty, or technical skill.
13. πŸ’¬ Peer Response Strategy β€Ί

Best timing: Saturday or early Sunday, after classmates have posted.

Strong response angles: responsible use, bias/representation, critical thinking, verification standards, or media trust.

Peer response structure
I appreciated your point about [specific idea]. It connects to [course concept/material] because [brief explanation]. I also saw this tension in [professional/media example]. One question your post raised for me is: [question]?
14. πŸš€ First 3 Actions β€Ί
15. βœ… Google Tasks β€Ί
Google Tasks copy block
Copy/paste straight into Google Tasks πŸ‘‡ πŸŽ“ Week 1: GenAI Capabilities, Limitations, and Responsible Use β†’ Due Sun Jun 28 πŸŽ₯ Week 1 Lecture β†’ Due Sun Jun 28 πŸŽ₯ Large Language Models Briefly Explained β†’ Due Sun Jun 28 πŸŽ₯ What is generative AI and how does it work? – The Turing Lectures with Mirella Lapata β†’ Due Sun Jun 28 πŸŽ₯ AI Is Dangerous, but Not for the Reasons You Think β†’ Due Sun Jun 28 πŸŽ₯ How to stop AI from killing your critical thinking β†’ Due Sun Jun 28 πŸ“– Generative AI exists because of the transformer β†’ Due Sun Jun 28 πŸ“– LLMs contain a LOT of parameters. But what’s a parameter? β†’ Due Sun Jun 28 πŸ“– AI hallucinations can’t be stopped β€” but these techniques can limit their damage β†’ Due Sun Jun 28 πŸ“– Humans are Biased. Generative AI is Even Worse β†’ Due Sun Jun 28 πŸ“– BBC Editorial Policy: The use of Artificial Intelligence β†’ Due Sun Jun 28 πŸ“– Demystifying the Jargon of Generative AI β†’ Due Sun Jun 28 πŸ’¬ Week 1 Participation & Activities β†’ Due Sun Jun 28 πŸ’¬ Activity 1: Introductions β†’ Due Sun Jun 28 πŸ’¬ Activity 2: AI Policy Design β†’ Due Sun Jun 28 πŸ’¬ Activity 3: Exploring AI Model Bias β†’ Due Sun Jun 28 🀝 Peer response/comment β†’ Due Sun Jun 28 πŸ“ Week 1 Reading Response Memo β†’ Due Sun Jun 28 πŸ§ͺ Assignment 1: NotebookLM Curation and Critique β†’ Due Sun Jul 5 Optional: πŸŽ₯ Course Launch Zoom recording / transcript review β†’ Due [not listed]
16. πŸ“ Three Potential Memo Angles β€Ί

Strongest: Responsible use is supervision, not permission

Main idea: The issue is not whether AI is allowed. The issue is what kind of human oversight makes AI use responsible.

Course-material connection: BBC AI policy, syllabus AI-use policy, hallucination article, Week 1 lecture.

Professional connection: In creator/platform work, AI can speed up communication and analysis, but it cannot own trust, judgment, or accountability.

Question: Where should media professionals draw the line between acceptable AI assistance and irresponsible delegation?

Why it works: It synthesizes several Week 1 materials without becoming a summary.

Risk: Could become too general unless you include a concrete media/work example.

Bias in GenAI becomes representation at scale

Main idea: Image-generation bias is not just a model flaw; in media contexts, it becomes a representation problem.

Course-material connection: Bloomberg article, Activity 3, Week 1 lecture.

Professional connection: Creator platforms influence who is visible, credible, aspirational, or monetizable.

Question: If better prompting can reduce biased outputs, is the real problem the model, the user, or the default assumptions built into the system?

Why it works: Strong if Activity 3 gives you visual examples.

Risk: Needs specific evidence; do not just say β€œAI is biased.”

AI risk is bigger than hallucination

Main idea: Hallucination matters, but the larger issue is how AI changes workflows, distribution, trust, and accountability.

Course-material connection: Nature article, Week 1 lecture, media policy materials.

Professional connection: Platform decisions affect what creators and audiences trust, not just what one AI answer says.

Question: Should responsible AI policy focus more on individual outputs or on the systems that distribute and reward those outputs?

Why it works: More sophisticated and connected to media systems.

Risk: Harder to keep tight in ~300 words.

17. 🌐 Outside Resource Directions β€Ί
DirectionBest forSearch terms
Media organization AI policyResponsible use / supervision anglenewsroom generative AI policy human oversight disclosure; AP generative AI policy journalism; Reuters AI policy newsroom
Image-generation bias researchBias as representation angleAI image generation bias race gender occupation
Synthetic influencers / AI-generated creatorsAssignment 1 and creator-platform connectionsynthetic influencers disclosure platform trust AI-generated creators
AI search and publisher trustMedia-system angleAI search publishers trust attribution generative AI
Critical thinking and AI overrelianceLearning/reflection angleAI overreliance critical thinking education generative AI

Safest/strongest direction: a media organization AI policy. It connects directly to responsible use, human oversight, disclosure, verification, and your professional context.

Avoid: vendor marketing posts, unsourced LinkedIn takes, generic hype pieces, or sources that do not connect to media, communication, education, or platform trust.

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